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Apeni George |
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| team beauty |
| 2011-11-28 |
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Creative Director, Rusk International |
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Q - The brand is now in India, what you feel about it and how will it help Indian women in hair care? A- We are delighted to bring a premium category hair care brand to India. With an increase and evolving needs of the consumers RUSK will provide its discerning customers a wider range to choose from as well as enhancing the salons portfolio with its products for the increasing customer base, who are more aware of the brands they use for personal grooming. Unlike any other hair of different continents, Indian women are blessed with naturally beautiful hair. Our brand will simply help them in restoring their natural curls.
Q - Hair cut can work magic on the overall look. What styles would you suggest to give a slimmer look to women who are oversized? A- Well, the Fusion forward hair style and cut can instantly give you a slimmer look. It is short and slims down till your jaws. So, the overall feel in terms of visual effect is a slim looking face.
Q - When it comes to trend, what is prevailing as of now? A- The styles from 50s to 70s are totally in fashion all over the globe. Mid length and slighter longer is very much in. The up do styles are quite suitable for India women as they have long hair. Considering the wedding and festive season, this style is also in fashion. This season, the major fashion weeks like Barcelona, Tokyo and New York also witnessed Bob styles. So, those who are looking forward to short length can go for the same.
Q - Any one suggestion that you would like to share specially with the teenage girls who believe in lot of experiment? A- I strongly feel that one must not go from extreme to moderate styles. To begin with, teenagers should start with something basic, it that suits your face, then you can ask your hair expert to try a bit tacky. Don’t go for whacky immediately just because everyone else is doing it. It might not suit you or maybe you are meant to be classic! Q - Does the same go for coloured hair as well? A- Yes, very much the same. Hair is an occasion, so celebrate it gradually not in one go. The colouring should also be from natural to bleach to lightening. Don’t just jump to blonde look as it might not go well with your skin tone.
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