Dabur Amla, India's most preferred hair oil brand, is set to achieve a world record with India's longest non-stop hair massage session. The longest-ever non-stop hair massage session - christened Dabur Amla Mudi Massage Marathon -- lasted 12 hours with 248 women participating in the marathon massage held at the Abhirami Mall in Chennai.

The event was also graced by popular Tamil cine star and Dabur Amla Nelli Hair Oil brand ambassador Sneha, who encouraged the participants. "I am very excited to represent a highly trusted brand like Dabur Amla Hair Oil, a brand that I have personally been using for years now. I have been a firm believer in the goodness of the magical fruit Nelli and now it is proven with consumer research that Dabur Amla Hair Oil gives visibly blacker hair
compared to ordinary coconut hair oil. I am delighted to be a part of this record breaking feat of non-stop massage session and also enthused by the great response from the audience.  The fact that my beloved city of Chennaiis playing host to this achievement has, in fact, doubled my joy," Sneha said.

The event kicked off at 10am in the morning and continued to massage 248 people till 10pm. Six head massage stations were set up at the venue wherein 6 masseurs offered head massage to people throughout the 12 hours without any break in between.

On the occasion, Mr. Arvind Shukla, Brand Head (Dabur Amla Hair Oil), Dabur India Ltd, said: "Dabur Amla Hair Oil, which is proven to make hair blacker than ordinary coconut hair oil, is proud to achieve this feat. The idea is to make millions of women experience the Dabur Amla Hair Oil promise of rich black and strong hair."