Elizabeth Arden, one of the most respected names in beauty, celebrates its 100th anniversary year in 2010. The brand's iconic Red Door, known around the world as a universal symbol of beauty, first appeared on Fifth Avenue in New York City in 1910, opening the door to a century of groundbreaking products that have stayed true to Miss Arden's original mission - to address the total beauty needs of women around the world.

 

Since opening its first Red Door, Elizabeth Arden has grown into a $1.3 billion company with products sold in more than 100 countries. Proudly following in the footsteps of its founder, Elizabeth Arden remains strong in spirit and innovative by nature. The company is known throughout the world for superior product innovation, quality, luxury, and the iconic Red Door. With its powerful legacy and unparalleled brand equity, Elizabeth Arden maintains a strong connection with consumers by offering a broad portfolio of leading global brands and technologically advanced products in skincare, makeup and fragrance.

 

The entrepreneurial spirit and uncompromising focus on the concept of Total Beauty, established by Miss Arden a century ago, remains the soul of the company. Elizabeth Arden takes pride in creating advanced products that
include cutting-edge skincare, on-trend color looks and the finest fragrances sold in the most dynamic venues around the globe.