In 2007, Lancôme created Hypnôse, the legendary mascara which truly revolutionised the market, enchanting and enticing women the world over. This mascara offers customisable volume and lash shaping for a spell-binding effect, while its sensorial brush works alongside a fluid formula to bestow eyes with magnetic intensity.

Hypnôse Drama

Instant lash volume, mesmerisingly hypnotic eyes. Always in pursuit of excellence, Lancôme now creates Hypnôse Drama, reinventing the oversized brush for an all-new

show-stopping lash performance. The wand’s shapely curves, along with the lash-coating formula, offer women intensely expressive eyes and outstanding lash volume... In just a few strokes, Hypnôse Drama reveals hypnotic sensuality. Lash volume is magnified, customisable and can be built up to infinity to redefine eye expression.

A new-generation formula, for limitless volume

For an outrageously flirtatious high-volume lash look, the Hypnôse Drama black ink formula can be worked and reworked as desired. The smooth and non-sticky formula glides sumptuously along each lash, to instantly coat and amplify from root to tip. Thanks to its high wax concentration, volume is instantly boosted. Hypnôse Drama dresses lashes in a deep, pure, black with the help of intensely concentrated pigments.