The model turned actor Arjun Rampal recently launched a series of Eau de Toilettes for men called alive by Arjun Rampal in Mumbai. Hrithik & Suzanne Roshan, Gauri Khan, Boman Irani, Priety Zinta, Chitrangada Singh, Amrita Arora, Sushmita Sen, and many more were seen supporting him.
Setting the tone for popular Eau de Toilettes, these aromatic waters with an iconic fragrance were unveiled in two variations; “alive white” and “alive Black”.alive White is a fresh fragrance for the day. This is a citrus based fragrance which is a cocktail of Bergamot, Mandarin, and Lemon. alive black is a formal and heavier fragrance for the evening where the citrusy top notes give way to pepper, leather and aquatic notes making the fragrance distinctly masculine in
nature.