The skin care brand NIVEA has roped in Bollywood actress Anushka Sharma to endorse its product, NIVEA Whitening Deodorant. NIVEA's WHITENING deodorant lets women wear sleeveless without fear! It's ingredient called “licorice extracts” acts against skin darkening. This gives fairer and even toned underarms. The floral aroma keeps you fresh for long hours. The second variant called NIVEA Whitening Deodorant Fruity Touch which has a fresh fruity note just like it's name. Speaking on the association with Anushka Sharma to promote Whitening Deodorant, Sunil Gadgil, Marketing Director of NIVEA India said, ‘‘The ‘Go Sleeveless’ campaign explains the product proposition through a 3600 campaign featuring Anushka Sharma . The campaign helps in establishing the Nivea mother brand values in a contemporary Indian style.”
Speaking on being a part of NIVEA Ad campaign, Anushka Sharma said, ‘‘Women today are quite conscious of their dark underarms which have been caused due to various reasons like shaving, waxing etc. This product undoes all that damage and gives you fair underarms. Through this ad, we wish to communicate to consumers that if you want to wear a sleeveless outfit where your underarms will show, you should have the ability to wear it with confidence. That confidence comes from usage of NIVEA Whitening Deodorant.”