Nivea entered its centennial year. On this occasion,  actor Anushka Sharma, who is associated with NIVEA BODY LOTION and Deodorant, unveiled the Nivea Mega Tin in NCR. The Mega Tin is a giant 7 metre tall and 5 metre broad balloon NIVEA crème tin replica. Mr. Sunil Gadgil, Director – Marketing - NIVEA India, shared his view on the brand legacy, “The core values of Nivea like trust, care, family, quality and honesty are what defined Nivea for 100 years and they are very relevant today also. The 100th year will see a new communicative branding within the framework making NIVEA closely focused on Skincare. The NIVEA Crème Mega Tin is an interesting symbolization of the legacy and the history the product holds in the minds of the consumer and we hope to make it larger than life with this 7 meter tall installation.”