We know that moisturizing is the mantra to skin health in the dry and cold weather. What you have to keep in mind is that you need to go for cream based or thicker lotions. Look for lotions with SPF to protect yourself from burning and aging. Moisturizing the skin after taking bath helps to keep the skin hydrated. 
Sometimes it may be a good idea to apply some oil before taking a bath. This helps form a film and seal the moisture within the skin. It is advisable not to take too hot a bath tough, because doing so will rob the skin of its inherent moisture content. Don't go for exfoliation frequently as this might damage your skin.