Opening a new chapter within the realm of Indian fashion, FDCI announced the launch of its new fashion initiative - Pearls Delhi Couture Week from 20-25 July 2010 to be held at The Grand.  Breaking the barrier of regions and working across geographies, India's leading couturiers will showcase their collections on the ramp and through installations.  Pearls Delhi Couture Week is backed by title sponsor Pearls Group, and partners like the award
winning Signature brand from United Spirits and P7. Pearls Delhi Couture Week draws extraordinary talent from the hallmarks of Indian fashion and designers who bring with them creativity and commercial viability.

 

Welcoming the sponsor and partners and designers, said Mr. Sunil Sethi, President, FDCI, "The Pearls Delhi Couture Week is another important milestone for the fashion industry as we bring the best couturiers to create an exclusive platform in the wake of increasing demand for this segment . With the onset of the 'great Indian wedding' and 'the grand festivals of India', the time is ripe for an event of such a magnitude, as the fashion industry witnesses maximum sales and large scale orders. With the first edition, I believe that the confidence and trust of our sponsors and partners will grow stronger as we move forward towards our primary agenda - the grand celebration of Indian fashion."

 

The participating designers showcasing on the runway include:

Abu Jani & Sandeep Khosla

Anamika Khanna

AZA presents Manish Malhotra

Gaurav Gupta

JJ Valaya

Manav Gangwani

Pallavi Jaikishan   

Raakesh Agarvwal

Rina Dhaka

Rohit Bal

Sabyasachi Mukherjee   

Suneet Varma

Varun Bahl

 

The special installations will be designed by:

Ekru by Ekta & Ruchira

Geisha designs by Paras & Shalini

Jaya Rathore

Monapali

Reynu Taandon

Satya Paul

 

As told by the Fashion Designers -

"Let's see what the designers make this time and everyone for sure will come up with a very new fashion." Says JJ Valaya.

"You can do Couture in a really natural way, it should not or may not be bridal always. The best possible way in which we can make a garment is perfection in fashion, high stitches, and hand made designs, this is what we are aiming at." Adds Rohit Bal

"Couture is a much bigger term, than Bridal. Bridal is a part of Couture." Adds Gaurav Gupta.

" Taro is the theme for all the shows we are doing this season." Quotes Puneet representing Sabyasachi Mukherjee.

 

Fashion Design Council of India - A Decade in the Business of Fashion

FDCI has taken the Indian Fashion industry global and made it a national pride. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion - at home and abroad. FDCI is actively involved in promoting the 'business of fashion' and working towards corporatization of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country.